Who are your best customers?
This was a question I was asked a few years ago in my local business group. That’s easy to answer “The property management company who has spent over £1 million with us over the last few years”
“WRONG!”
“Your best customers are the ones who take the time to leave you a review and who trust your company enough to recommend you to their friends and family.”
They were exactly right. Recommendations make a huge difference to small family businesses like ours.
We have a lot of recommendations every year, the worst part for me was that I had no idea who are best customers were, and that I didn’t even say thank you.
We wanted to do more than just say thank you and that is when we found an amazing local charity.
Wishes 4 Kids, is a Leicester-based charity that grants wishes for children and young people living with life-limiting conditions, serious illness, or traumatic experiences.
Every month, we make a donation to Wishes 4 Kids as a small way of giving back – and it’s thanks to our customers that we’re able to do this.
For every customer who recommends us or takes the time to leave a review, we believe in paying that kindness forward turning their support into something that truly matters.


Making a Difference in Local Lives
Wishes 4 Kids is dedicated to creating magical moments for local children and their families – moments filled with joy, excitement, and treasured memories that can last a lifetime.
“Wishes 4 Kids grants wishes for children and young people living in Leicestershire who are life limited, terminally ill, have experienced life-changing physical or emotional trauma or have suffered severe abuse.
We would not be able to grant the children’s wishes without the incredible support of the amazing Barlow Blinds team.
Your continued kindness and support has enabled our Charity to grant the wishes of many very special local children, who have each been able to make magical memories with their families.
Thank you.”
— Gary Lowe, Wishes 4 Kids
A Shared Commitment to Community
As a local business, we believe in helping where we can. Our connection with Wishes 4 Kids is just one way we can show our appreciation and help bring light into lives that need it most.
They have sent children and their families to see West End shows, trips to theme parks, supercar days and more simple things like games consoles to help make their time spent in hospital a little more bearable.
It is by far the best money I spend every month. Thanking our customers and helping to make a difference in our community. To learn more about the incredible work they do or to support them directly, please visit: https://www.wishes4kids.co.uk/

