We’ve Won Again. But That’s Not the Point.
We’ve just been awarded the BBSA Excellence Award for Best Use of BBSA Resources.
For the second year in a row.
And yes awards are nice.
To see the full list of the BBSA Excellence Awards winners 2026 click here
But let’s not pretend that’s what matters.
Because if this doesn’t make your home more comfortable…
If you’re still waking up too early because your room isn’t dark enough…
If one room in your house still feels like a greenhouse every summer…
Then the award means absolutely nothing.
So forget the award for a minute.
Let’s talk about what actually matters.
Most Blinds Are Sold the Wrong Way
Here’s the uncomfortable truth:
Most blinds are sold based on how they look.
Not how they perform.
Not how they affect temperature.
Not how they impact your sleep.
Not how they change how a room feels to live in.
Just… how they look.
And that’s why so many people end up disappointed.
The Better Question No One Asks
Most people walk in and ask:
“What blind should I choose?”
But that question is broken.
The real question is:
“What do I want this room to feel like?”
- Do you want to actually sleep past sunrise?
- Do you want to stop that south-facing room from overheating?
- Do you want privacy without turning your home into a cave?
Because until you answer that…
You’re just guessing.
We See the Same Mistakes Over and Over
We’ve been into homes where everything looked perfect.
Beautiful blinds. Great finish. Exactly what was asked for.
But living in the space?
That’s a different story.
One example:
A customer had a roller blind with blackout fabric installed in their bedroom.
Looked great.
But every morning, light leaked in around the edges.
5:30am awake.
Every day.
Not because they chose badly.
Because no one told them what “blackout” actually means in real life.
This Is Where the Industry Gets It Wrong
Most companies won’t tell you the downsides.
They won’t tell you:
- Where a blind doesn’t work
- What the limitations are
- What trade-offs you’re making
- Or when you’re about to choose the wrong product
Why?
Because it risks the sale.
We think that’s backwards.
What the BBSA Actually Does (And Why It Matters)
The British Blind and Shutter Association doesn’t sell blinds.
They don’t install them.
They test them.
They research how blinds actually perform in real homes looking at:
- Heat loss in winter
- Overheating in summer
- Energy efficiency
- Light control
- Sleep quality
- Wellbeing
In other words:
They focus on how your home feels not just how it looks.
The Shift We Made (And Why It Matters to You)
A few years ago, we made a decision:
We stopped using information to sell.
And started using it to help people decide.
That means:
We show you everything.
Not just the highlights.
Not just what sounds good.
The full picture:
- Where products work
- Where they don’t
- The compromises
- The real-world performance
For more information about the British Blind and Shutter Association click here
And sometimes, that leads to a very different conversation:
“You shouldn’t buy this.”
And Yes That Costs Us Sales
Let’s be clear:
This approach does cost us sales.
There are times when someone walks away.
Because the right solution wasn’t what they expected.
But here’s the difference:
They don’t end up with the wrong product in their home.
And we don’t end up with unhappy customers.
That’s a trade we’ll take every time.
What Winning This Award Really Means
It doesn’t mean we’re better at selling blinds.
It means we’ve chosen to do things differently.
It means:
- We design for comfort not just appearance
- We talk about heat not just colour
- We consider sleep not just style
- We focus on how a room works not just how it looks
- We actively recommend against products when they’re wrong
Because the goal isn’t to sell you something.
The goal is to get it right.
The Bigger Idea: Home Harmony
Everything we do now comes back to one idea:
Home Harmony
Where your blinds:
- Work with your home not against it
- Make each room feel right not just look right
- Last longer because they were right from the start
That’s what this award recognises.
Not the win.
The approach behind it.
A Thank You (And a Line in the Sand)
To the BBSA for raising the standard.
To our team for choosing the harder path.
And to our customers for trusting us to tell the truth.
Even when it’s not what you expected to hear.
Because here’s the reality:
The more you understand, the better your decisions.
And better decisions lead to better homes.
FAQs (No Fluff, Just Straight Answers)
What is the BBSA?
The UK’s leading authority on blinds and shutters focused on research, testing, and real performance.
Why does this matter to me?
Because it means you’re not relying on guesswork you’re making decisions based on proven results.
Do blinds really affect temperature and sleep?
Yes. The right blind can reduce heat loss, prevent overheating, and improve sleep quality.
Why do you share everything openly?
Because hiding information leads to bad decisions. Transparency leads to better outcomes.
Will this approach mean I might not buy?
Yes. And that’s exactly the point.
Meta Description (Bolder Version)
Most blinds are sold based on looks—not performance. Here’s what winning the BBSA award actually means for your home, comfort, and sleep.
